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ABOUT

My goal is straightforward – to help serious business owners generate more clients!

Small Business Breakthroughs Magazine

At It's the Yes, we believe that growth-in business, in family, and in life-begins with a single decision to say "yes".

Yes to building a more profitable business.

Yes to creating a thriving workplace where employees feel valued.

Yes to making time for the relationships that matter most.

We provide unique strategies, proprietary tools, and guidance to help you unlock opportunities, strengthen leadership, and align your vision with action. Whatever your goals, the path forward starts here-with your yes.

Joseph Tranchida is the founder and principal consultant of It's The Yes, a specialized consulting firm dedicated to helping business owners scale profits while reclaiming time, energy, and peace of mind. With a results-driven yet human-centered approach, Joseph specializes in aligning business strategy with personal well-being-ensuring that growth is not just about the bottom line, but also about creating a profitable business that supports a fulfilling life.

Drawing on 30 years experience in business development, financial strategy, and leadership coaching, Joseph works closely with entrepreneurs to implement scalable strategies that increase profitability. Clients describe Joseph as a strategic partner who brings clarity, calm, and actionable insight to every stage of growth.

Whether it's increasing margins, restructuring teams, or helping a founder step into a more visionary role, Joseph and his team is committed to transforming businesses into sustainable, thriving enterprises that serve both the market and the people who lead them.